This is the million dollar question. First of all, you need to grab your reader's attention. You have an idea and want to get it out there. The obvious - you must target the right audience. Make them curious to read the information you are providing. You need to arouse interest, feeling, and provide value. If you provide enough value, you will gain followers.
Talk about subjects that are trending today. This will gain you more clicks and if you continue to provide the same quality posts, articles, etc., you will attract a following. Example - Evergreen everything is on target today. It has become the current buzz word. The content will live on.
Post inspirational quotes - articles - memes. I have been doing this for some time. I find the views on these posts are large. People comment. I am researching what people like to see and hear. Celebrities such as Tony Robbins, Zig Ziglar, Les Brown, and Jim Rohn have quotes that are well-known and loved. Flowers with inspiration comments draw attention as do babies.
Several good places to check for trends - Reddit, Twitter, Google trends, Facebook, keyword tools. Marketers check their subjects and product possibilities before they start working on them. Google is always a good place to start. If you find there is competition, you may have a good place to start.
Use videos in your material. Creating a video today is so easy. Combine it in your online posts. I find that adding some fun and spontaneity always improves interest and views. Be natural, laugh, move your hands around. I find practicing my videos, gives me the opportunity to improve the quality and create more interest. Gives me the opportunity to work past the stumbles and makes the end product smoother. Video today is another buzz word. Post a video online. I post to my Facebook page directly then upload it to YouTube.
Create a Facebook page and group. You can link them together now. When your post gets higher views, try boosting it. This is an inexpensive way to run a test. Try testing the right timing of your videos. You will discover what length and subject works best for you. The challenge - Facebook changes its rules frequently, what works today may not work next week. This is the rule of the universe - change is constant. What does not change is that providing value is key to everything.
Tuesday, 3 April 2018
promoting apps on social media
Mobile marketing is changing the face of digital and three interesting facts prove this to be true. The first one is from Smart Insight saying "Users consume 89% of media time on mobile apps while they spend the remaining 11% on websites. The second one, also from the same source says 80% of Internet users own a smartphone and 64% of them prefer to access content via a mobile app rather than a desktop site. Another one from Strategy Trends acclaim that "83% of B2B marketers said mobile apps were essential to digital and content marketing". Interesting, isn't it?
Yes! More organizations are waking up to the capability of mobiles in their digital strategies, and a good number of them have taken the bold step to build a mobile application for their brand. Nevertheless, that is not all there is to harnessing the possibilities that mobile app marketing presents.
If you already built an app, that's great news and that only means you've crossed the first milestone. What is next is getting your app noticed and accessed by your target market in the pool of 2 million plus apps in Google Play Store, iOS, and other App stores.
Mobile Applications are the newest trends in Social Media Marketing -- there's no better way to push your apps right in front of your readers and potential clients. Here are 10 inexpensive ways to advertise our mobile application using social media.
1. Create Value based and consumer driven content
If you want your social media operations to bring visibility to your apps, you'll need to invest time and efforts producing content that is unique, premium quality and highly relevant to your target audience. Your content has to be compelling enough, and it should keep your target consumers engaged. If you are marketing a cooking app, for instance, you want to develop content around, cooking tips, recipes and chefs to follow. Give your audience valuable content for free, and you'd have built your credibility to the point that when you ask them to download your app to help them further, they won't budge.
2. Provide Reward to Users for Downloading your app.
That's a fast track way to hell your app takes off. Everyone likes rewards, offers free -- and whatever you reward gets repeated so in your app marketing campaigns, incorporate rewards. Not only does this method increase your app downloads, but it also multiplies referrals and helps you monitor user experience and how much more downloads you.
3. Promote your App on Facebook, Twitter and Google+
With millions of users across the globe accessing Twitter, Facebook and Google+ on a daily basis and more than 85% of them visiting via their smartphones, your app marketing campaign will not be complete without coming hard on these big networks. Using the right hash tags on Twitter and Google+ will drive more installs than you thought possible and help you connect with influencers. Facebook on its own is a massive force in marketing your app.
4. Encourage shares of your app content
If users are going to share your content with their networks, then you must have done a fabulous job creating highly informative and shareable content. You also want to add share buttons to your app features. Project the great features of your application and always engage with users. Reply to their comments, chat with them. If you want to be online, be Online.
5. Nothing says it better than images
Yes, they are worth a thousand words. Your visual content will make all the difference in your app marketing campaigns. Post screenshots of reviews, early used, etc.
6 Don't take reviews lightly
Ask users to review your applications. If hopefully, the reviews are positive, the organic traffic in your app downloads will be jaw dropping.
7. Leverage Instagram
If your aim is to get your app seen and downloaded by a lot of people, then Instagram is your magic choice. With more than 80 million active users on Instagram, having a forceful presence regarding your app there is something you do you don't want to joke with. Use images and videos to heighten the impact of your content.
8. Video Contents are a Magic Spell
You should create short, refreshing and funny videos that promote your app in a compelling, storytelling style and promote it on Facebook, Instagram, Twitter, and YouTube. Producing more video adverts comes with a lot of payoffs including increasing shares
9. Formulate a Social Media strategy
This helps your long-term commitment to your social media community.
10. Tone
In all your content activities be sure to keep your tone of messages human and personal.
Yes! More organizations are waking up to the capability of mobiles in their digital strategies, and a good number of them have taken the bold step to build a mobile application for their brand. Nevertheless, that is not all there is to harnessing the possibilities that mobile app marketing presents.
If you already built an app, that's great news and that only means you've crossed the first milestone. What is next is getting your app noticed and accessed by your target market in the pool of 2 million plus apps in Google Play Store, iOS, and other App stores.
Mobile Applications are the newest trends in Social Media Marketing -- there's no better way to push your apps right in front of your readers and potential clients. Here are 10 inexpensive ways to advertise our mobile application using social media.
1. Create Value based and consumer driven content
If you want your social media operations to bring visibility to your apps, you'll need to invest time and efforts producing content that is unique, premium quality and highly relevant to your target audience. Your content has to be compelling enough, and it should keep your target consumers engaged. If you are marketing a cooking app, for instance, you want to develop content around, cooking tips, recipes and chefs to follow. Give your audience valuable content for free, and you'd have built your credibility to the point that when you ask them to download your app to help them further, they won't budge.
2. Provide Reward to Users for Downloading your app.
That's a fast track way to hell your app takes off. Everyone likes rewards, offers free -- and whatever you reward gets repeated so in your app marketing campaigns, incorporate rewards. Not only does this method increase your app downloads, but it also multiplies referrals and helps you monitor user experience and how much more downloads you.
3. Promote your App on Facebook, Twitter and Google+
With millions of users across the globe accessing Twitter, Facebook and Google+ on a daily basis and more than 85% of them visiting via their smartphones, your app marketing campaign will not be complete without coming hard on these big networks. Using the right hash tags on Twitter and Google+ will drive more installs than you thought possible and help you connect with influencers. Facebook on its own is a massive force in marketing your app.
4. Encourage shares of your app content
If users are going to share your content with their networks, then you must have done a fabulous job creating highly informative and shareable content. You also want to add share buttons to your app features. Project the great features of your application and always engage with users. Reply to their comments, chat with them. If you want to be online, be Online.
5. Nothing says it better than images
Yes, they are worth a thousand words. Your visual content will make all the difference in your app marketing campaigns. Post screenshots of reviews, early used, etc.
6 Don't take reviews lightly
Ask users to review your applications. If hopefully, the reviews are positive, the organic traffic in your app downloads will be jaw dropping.
7. Leverage Instagram
If your aim is to get your app seen and downloaded by a lot of people, then Instagram is your magic choice. With more than 80 million active users on Instagram, having a forceful presence regarding your app there is something you do you don't want to joke with. Use images and videos to heighten the impact of your content.
8. Video Contents are a Magic Spell
You should create short, refreshing and funny videos that promote your app in a compelling, storytelling style and promote it on Facebook, Instagram, Twitter, and YouTube. Producing more video adverts comes with a lot of payoffs including increasing shares
9. Formulate a Social Media strategy
This helps your long-term commitment to your social media community.
10. Tone
In all your content activities be sure to keep your tone of messages human and personal.
Tips to get followers on instagram
Instagram has 52 times greater engagement level than Facebook and 127 times greater than Twitter. What this means is there's a substantial opportunity for businesses to market a wide range of products and services on Instagram to get maximum sales and profits.
Your Instagram page is a way to make a great first impression on any potential prospects. And the best way to make an awesome first impression is take great photos and videos.
1. Lighting
Bear in mind that no amount of filtering or editing will save a photo that's badly lit. Use natural light whenever you can, except in cases where you have access to the right kind of lighting set-up. If you're taking pictures outside, early morning and late afternoon are the best times.
2. Use Your Eyes
Before you take out your phone and start snapping pictures, take a moment to really look at what's going on around you. Use your eyes to structure the photo in your mind. Don't just take out your smart phone and start snapping.
What's in the background of the photo? Is someone about to walk in front of your subject? Is there something going on nearby that might mean taking this picture in a different location would be a better idea? Spend some time looking at your subject, your surroundings, lighting and everything else that is going on before you start clicking away.
3. Use Technology
Instagram provides a variety of filters and editing tools. There are also third-party apps which improve the capability of your smart phone camera. There's nothing improper with using apps and tools to take good pictures. Most smart phones have some kind of photo adjusting features and built into their cameras.
They usually include tools that let you cut, switch, modify lighting and contrast levels, increase or decrease saturation, add shadows, shades and highlights and create the long exposure effects.
4. Move Around Your Subject
The lens of smart phone camera soaks up light in a different way in comparison to a traditional camera. When looking through your phone at your subject while moving through a full circle, you'll see how the shifting direction of your light sources can uncover some fantastic effects, and surprising results. You'll start to observe opportunities that previously didn't occur when you just held your phone up and clicked a picture.
5. Change Your Viewpoint
Shooting from up high or right down on the ground can result in more interesting pictures and makes your them look different. Photos that stand out get shared. This is how a single photograph on Instagram can go viral, earn you hundreds or even thousands of followers, and help you draw attention to your business.
Instagram has over 700 million active monthly users and its popularity continues to rocket as the cameras in smart phones become better at taking high-quality pics and videos. To learn more about this social media powerhouse and to get more tips to gain followers on Instagram
Your Instagram page is a way to make a great first impression on any potential prospects. And the best way to make an awesome first impression is take great photos and videos.
1. Lighting
Bear in mind that no amount of filtering or editing will save a photo that's badly lit. Use natural light whenever you can, except in cases where you have access to the right kind of lighting set-up. If you're taking pictures outside, early morning and late afternoon are the best times.
2. Use Your Eyes
Before you take out your phone and start snapping pictures, take a moment to really look at what's going on around you. Use your eyes to structure the photo in your mind. Don't just take out your smart phone and start snapping.
What's in the background of the photo? Is someone about to walk in front of your subject? Is there something going on nearby that might mean taking this picture in a different location would be a better idea? Spend some time looking at your subject, your surroundings, lighting and everything else that is going on before you start clicking away.
3. Use Technology
Instagram provides a variety of filters and editing tools. There are also third-party apps which improve the capability of your smart phone camera. There's nothing improper with using apps and tools to take good pictures. Most smart phones have some kind of photo adjusting features and built into their cameras.
They usually include tools that let you cut, switch, modify lighting and contrast levels, increase or decrease saturation, add shadows, shades and highlights and create the long exposure effects.
4. Move Around Your Subject
The lens of smart phone camera soaks up light in a different way in comparison to a traditional camera. When looking through your phone at your subject while moving through a full circle, you'll see how the shifting direction of your light sources can uncover some fantastic effects, and surprising results. You'll start to observe opportunities that previously didn't occur when you just held your phone up and clicked a picture.
5. Change Your Viewpoint
Shooting from up high or right down on the ground can result in more interesting pictures and makes your them look different. Photos that stand out get shared. This is how a single photograph on Instagram can go viral, earn you hundreds or even thousands of followers, and help you draw attention to your business.
Instagram has over 700 million active monthly users and its popularity continues to rocket as the cameras in smart phones become better at taking high-quality pics and videos. To learn more about this social media powerhouse and to get more tips to gain followers on Instagram
Tips to get followers on instagram
Instagram has 52 times greater engagement level than Facebook and 127 times greater than Twitter. What this means is there's a substantial opportunity for businesses to market a wide range of products and services on Instagram to get maximum sales and profits.
Your Instagram page is a way to make a great first impression on any potential prospects. And the best way to make an awesome first impression is take great photos and videos.
1. Lighting
Bear in mind that no amount of filtering or editing will save a photo that's badly lit. Use natural light whenever you can, except in cases where you have access to the right kind of lighting set-up. If you're taking pictures outside, early morning and late afternoon are the best times.
2. Use Your Eyes
Before you take out your phone and start snapping pictures, take a moment to really look at what's going on around you. Use your eyes to structure the photo in your mind. Don't just take out your smart phone and start snapping.
What's in the background of the photo? Is someone about to walk in front of your subject? Is there something going on nearby that might mean taking this picture in a different location would be a better idea? Spend some time looking at your subject, your surroundings, lighting and everything else that is going on before you start clicking away.
3. Use Technology
Instagram provides a variety of filters and editing tools. There are also third-party apps which improve the capability of your smart phone camera. There's nothing improper with using apps and tools to take good pictures. Most smart phones have some kind of photo adjusting features and built into their cameras.
They usually include tools that let you cut, switch, modify lighting and contrast levels, increase or decrease saturation, add shadows, shades and highlights and create the long exposure effects.
4. Move Around Your Subject
The lens of smart phone camera soaks up light in a different way in comparison to a traditional camera. When looking through your phone at your subject while moving through a full circle, you'll see how the shifting direction of your light sources can uncover some fantastic effects, and surprising results. You'll start to observe opportunities that previously didn't occur when you just held your phone up and clicked a picture.
5. Change Your Viewpoint
Shooting from up high or right down on the ground can result in more interesting pictures and makes your them look different. Photos that stand out get shared. This is how a single photograph on Instagram can go viral, earn you hundreds or even thousands of followers, and help you draw attention to your business.
Instagram has over 700 million active monthly users and its popularity continues to rocket as the cameras in smart phones become better at taking high-quality pics and videos. To learn more about this social media powerhouse and to get more tips to gain followers on Instagram
Your Instagram page is a way to make a great first impression on any potential prospects. And the best way to make an awesome first impression is take great photos and videos.
1. Lighting
Bear in mind that no amount of filtering or editing will save a photo that's badly lit. Use natural light whenever you can, except in cases where you have access to the right kind of lighting set-up. If you're taking pictures outside, early morning and late afternoon are the best times.
2. Use Your Eyes
Before you take out your phone and start snapping pictures, take a moment to really look at what's going on around you. Use your eyes to structure the photo in your mind. Don't just take out your smart phone and start snapping.
What's in the background of the photo? Is someone about to walk in front of your subject? Is there something going on nearby that might mean taking this picture in a different location would be a better idea? Spend some time looking at your subject, your surroundings, lighting and everything else that is going on before you start clicking away.
3. Use Technology
Instagram provides a variety of filters and editing tools. There are also third-party apps which improve the capability of your smart phone camera. There's nothing improper with using apps and tools to take good pictures. Most smart phones have some kind of photo adjusting features and built into their cameras.
They usually include tools that let you cut, switch, modify lighting and contrast levels, increase or decrease saturation, add shadows, shades and highlights and create the long exposure effects.
4. Move Around Your Subject
The lens of smart phone camera soaks up light in a different way in comparison to a traditional camera. When looking through your phone at your subject while moving through a full circle, you'll see how the shifting direction of your light sources can uncover some fantastic effects, and surprising results. You'll start to observe opportunities that previously didn't occur when you just held your phone up and clicked a picture.
5. Change Your Viewpoint
Shooting from up high or right down on the ground can result in more interesting pictures and makes your them look different. Photos that stand out get shared. This is how a single photograph on Instagram can go viral, earn you hundreds or even thousands of followers, and help you draw attention to your business.
Instagram has over 700 million active monthly users and its popularity continues to rocket as the cameras in smart phones become better at taking high-quality pics and videos. To learn more about this social media powerhouse and to get more tips to gain followers on Instagram
The laws of social media
Business marketing has been changed dramatically with the use of social media sites. New markets are accessible which can be a huge benefit to any business, and today there are ways to use social media marketing more efficiently than ever before.
Here are 7 laws which can help your business develop a more effective social media marketing campaign and presence.
1. Quality Before Quantity
Social media marketing today needs to be helpful, useful and provide more than your competitors. Get a competitive edge by investing more time developing valuable content that you can share with your followers. Great content wins clicks, comments shares and likes.
2. Focus
Obscure and unfocused content doesn't help anybody. Keep within your niche. If you post about anything, it will clutter your message, and turn off people who come to your profile with a specific intent.
3. Connect With Key Influencers
Identify the key people or organizations in your niche. They have the audience you're trying to reach so when you comment and post on their pages, you're target audience will see you too. One of the best uses for any social network to hook up and interact with other businesses in your niche. Don't be reluctant to promote others, the rewards can be considerable.
4. Be Available
It's pointless posting content onto your pages and not allowing people to interact with you following the post. When you interact with your audience it gives you a further chance to showcase your business and become a top resource in your niche.
5. Pick Your Social Media Sites Carefully
Not every market will use the same sorts of social media. To be successful, you need to choose the sites which are used most by the people that you want to target. For instance, Snapchat is used by young people while all ages are on Facebook and Twitter.
6. Don't Forget Your Followers Are People
It's easy to forget there is a regular human being behind each click post, like or comment. Designing your content for these people will make them feel appreciated and included. This is what will boost sales for your business.
7. Keep An Eye On Your Competitors
Your competitors are on social media and you can simply see what they are up to by reading their posts. This will help to keep you updated with the most current trends and innovations and so you can react appropriately. It also helps you to steer clear of duplication and allows you to set your posts apart from others.
An effective way to generate leads, build your email list, get more prospects and sell your products and services on social media is to have a Facebook Group. However, there is a right and wrong way to do it. Doing it the wrong way can lead to lasting damage to your brand. On the flip side, when you do it the right way it will bring many benefits.
Here are 7 laws which can help your business develop a more effective social media marketing campaign and presence.
1. Quality Before Quantity
Social media marketing today needs to be helpful, useful and provide more than your competitors. Get a competitive edge by investing more time developing valuable content that you can share with your followers. Great content wins clicks, comments shares and likes.
2. Focus
Obscure and unfocused content doesn't help anybody. Keep within your niche. If you post about anything, it will clutter your message, and turn off people who come to your profile with a specific intent.
3. Connect With Key Influencers
Identify the key people or organizations in your niche. They have the audience you're trying to reach so when you comment and post on their pages, you're target audience will see you too. One of the best uses for any social network to hook up and interact with other businesses in your niche. Don't be reluctant to promote others, the rewards can be considerable.
4. Be Available
It's pointless posting content onto your pages and not allowing people to interact with you following the post. When you interact with your audience it gives you a further chance to showcase your business and become a top resource in your niche.
5. Pick Your Social Media Sites Carefully
Not every market will use the same sorts of social media. To be successful, you need to choose the sites which are used most by the people that you want to target. For instance, Snapchat is used by young people while all ages are on Facebook and Twitter.
6. Don't Forget Your Followers Are People
It's easy to forget there is a regular human being behind each click post, like or comment. Designing your content for these people will make them feel appreciated and included. This is what will boost sales for your business.
7. Keep An Eye On Your Competitors
Your competitors are on social media and you can simply see what they are up to by reading their posts. This will help to keep you updated with the most current trends and innovations and so you can react appropriately. It also helps you to steer clear of duplication and allows you to set your posts apart from others.
An effective way to generate leads, build your email list, get more prospects and sell your products and services on social media is to have a Facebook Group. However, there is a right and wrong way to do it. Doing it the wrong way can lead to lasting damage to your brand. On the flip side, when you do it the right way it will bring many benefits.
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